Business Administration students will have the option to complete their core business courses entirely online or in person. This program will be supported by co-curricular experiences for enhanced learning, skills development for marketplace preparedness, and access to community engagement opportunities. Once a student declares a Business Administration major, they will be required to meet with the program director for Business Administration either in person or over Zoom.

• Each core business course will be offered online (asynchronous or synchronous) every other academic year.
• With proper planning and advising, a full-time student may complete all business course requirements in as little as two years.
• Assignments and interactive content administered via Canvas, Google Meet, Zoom, etc.
• Frequent one-on-one contact with academic advisor and professors.

Interdisciplinary in nature, the program’s curriculum is designed to make the links between the liberal arts and the world of business explicit. In upper-level courses, the emphasis is on case studies and analytical thinking. Along with an individualized approach to learning, Salem’s business administration major is widely respected for its practical orientation and focus on leadership.

Students in the business administration major will:

• Learn the importance of financial health
• Discuss workplace policies related to the health and wellbeing of employees
• Research leadership theories in order to apply them to their future management style
• Have the opportunity to take courses in healthcare administration
• Participate in leadership workshops, training programs, and conferences

Sample online student schedule based on the current four-year plan for Business Administration:

Fall 2025:

• BUAD 124: Business Ethics
• ACCT 120: Financial Accounting
• ECON 100: Principles of Economics
• *WI Course

Spring 2026:

• BUAD 211: Data Management
• BUAD 220: Business Law
• ACCT 130: Managerial Accounting
• *BUAD Elective

Fall 2026:

• BUAD 201: Principles of Management
• MKTG 230: Principles of Marketing
• BUAD 240: Data Analysis for Decision Making
• *BUAD Elective

Spring 2027:

• FINC 302: Corporate Finance
• BUAD 350: Strategic Management
• *BUAD Elective

*Exceptions:

*Need three BUAD approved electives; at this time, we are not guaranteeing the electives will all be available online. However, there are many courses a student may choose from outside of the business program. Additionally, independent studies, internships, and directed studies may count as electives.

*Need one WI course; ENGL 250 is typically offered online.

The business administration major with a concentration in digital marketing is offered in collaboration with Rize Education. The concentration in digital marketing requires four courses that are only taught online by Rize-affiliated faculty, not by Salem College faculty. This major offers students a special combination of pre-professional preparation and a firm foundation in the liberal arts. Both are essential to success in today’s increasingly global and diverse business environment. Interdisciplinary in nature, the major includes courses in accounting, business ethics, business law, business statistics, computer applications, economics, finance, management, marketing and mathematics.

This concentration in digital marketing provides students with the skills and knowledge to create, implement, and measure digital marketing campaigns across various platforms. In this curriculum, students will learn about search-engine optimization, analytics, social media strategy, and automated email marketing. Additionally, they will be exposed to viral marketing techniques, data mining, and lead generation. Through this program, students will gain information on how to develop digital marketing strategies and tactics along with how to use the tools to implement their digital marketing plans.

Interdisciplinary in nature, the program’s curriculum is designed to make the links between the liberal arts and the world of business explicit. In upper-level courses, the emphasis is on case studies and analytical thinking. Along with an individualized approach to learning, Salem’s business administration major is widely respected for its practical orientation and focus on leadership.

Students in the business administration major will:

• Learn the importance of financial health
• Discuss workplace policies related to the health and wellbeing of employees
• Research leadership theories in order to apply them to their future management style
• Participate in leadership workshops, training programs, and conferences

According to the Bureau of Labor Statistics (BLS),” marketing managers are among the most highly paid professionals in the modern workforce”. “The number of Marketing manager roles is expected to grow 6% in the next 10 years”. However, many colleges do not offer programs in Digital Marketing due to the constant change in trends and technological advancements in the field. Instead, many colleges offer traditional degrees in marketing or business administration. With the help of Rize, Salem College will be able to offer up-to-date marketing courses that provide students with the skills they need to meet the demand and trends of the current marketing landscape.

First-year student sample sequence for BUAD major with a concentration in Digital Marketing: 

Second-year Fall

• ACCT 120 – Principles of Financial Accounting
• ECON 100 – Principles of Economics
• MKTG 230 – Principles of Marketing

Second-year Spring

• ACCT 130 – Principles of Managerial Accounting
• BUAD 220 – Business Law

Third-year Fall

• BUAD 124 – Business Ethics
• BUAD 201 – Principles of Management
• MKTG 240 – Social Media Marketing or MKTG 250 – Email Marketing

Third-year Spring

• BUAD 211 – Data Management and Information Systems
• MKTG 260 – Viral and Organic Growth
• FINC 302 – Corporate Finance

Fourth-year Fall

• WI Course
• BUAD 240 – Data Analysis for Decision Making
• MKTG 320 – SEO and SEM

Fourth-year Spring

• BUAD 350 – Strategic Management Capstone with Portfolio
• MKTG 330 – Digital Marketing Analytics

Transfer student sample sequence for BUAD major with a concentration in Digital Marketing: 

Fall

• ACCT 120 – Principles of Financial Accounting
• BUAD 124 – Business Ethics
• BUAD 201 – Principles of Management
• ECON 100 – Principles of Economics
• MKTG 230 – Principles of Marketing

Spring

• ACCT 130 – Principles of Managerial Accounting
• BUAD 211 – Data Management and Information Systems
• BUAD 220 – Business Law
• MKTG 260 – Viral and Organic Growth

Fall

• WI Course
• BUAD 240 – Data Analysis for Decision Making
• MKTG 320 – SEO and SEM
• MKTG 240 – Social Media Marketing or MKTG 250 – Email Marketing

Spring

• FINC 302 – Corporate Finance
• BUAD 350 – Strategic Management Capstone with Portfolio
• MKTG 330 – Digital Marketing Analytics